Super Bowl Commercials

As always this Super Bowl, my focus is on the commercials, not the game. If the Super Bowl were basketball, I’d be all ears. But I do not know how to football. 

The commercials this year have been mostly silly, sweet, or stupid. But a few commercials have been incredibly amazing and mind blowing. 

First there was an Audi commercial about equal pay. It starred a father cheering on his little girl, asking whether he should tell his daughter that “…her mom is worth less than her dad.” In the end, after the girl wins her race, the father says that maybe he can tell her something else. 

 Next there was an Airbnb ad that was short and sweet, accentuating acceptance. Using the hashtag #weaccept, this commercial showed many diverse faces collaged together. 

Then there was the breathtaking 84 Lumber commercial that told the story of a mother and daughter traveling from Mexico to the United States. This adorable duo walked and rode a long, long way, with the daughter collecting fabric to sew a small American flag. They travelled so far, enduring so much…only to be stopped by an enourmous wall. Throughout the commercial we also see a construction crew, apparently working on the wall. But in the end we discover that the crew was in fact building a door to welcome incoming immigrants. Definitely a tearjerker. 

More inspiring commercials are (hopefully) yet to come. But for now I will sit in my living room, proud of my fellow writers for creating such beautiful ways to resist- and doing it in front of such a huge audience. 

Because as we know, everyone watches the Super Bowl for the commercials… right?